Best Agency Christmas Present I ever received… so far.
"So what the hell does that mean?" is probably going through your head. Well here’s the rub… the Poster design for Inglourious Basterds was akin to having a great shot of a fishfinger on a pack of… well.. fishfingers. No differentiation, nothing to build the brand. Bland. Blends into the background. Status quo. Following Market conventions… Don’t agree? Let me prove it.
Exhibit A: The Inglourious Basterds Poster (Mainstream)
Exhibit B: The Valkyrie Poster
Spot the difference. None… design-wise anyway. Now you can see Brad Pitt in typical fish-finger style… blending into the background of mediocre poster history. Why would Tarantino bow down to corporate pressure like this and risk his almost instantaneously recognised style and colouring for mass-produced crap like this?
To be fair… there were incredibly great-looking posters made alongside this one… the issue I have is that the mass-produced poster was the most ubiquitous. Which was a shit move, marketing-wise. I’d fire whoever approved it, and am highly disappointed with Tarantino for condoning it.
Anyway… here’s the great ones…
So there you have it. On the mass poster, Brad Pitt is a fish-finger. That poster should not have been made, let alone be put up as the main attraction. The movie was fucking awesome, regardless.
karim.co.za
Fists in the Air…