Starbucks’ Instant Range: VIA Ready Brew

Thus should spark debate amongst the coffee cognoscenti. The age old generally accepted fact that instant coffee would NEVER match that of filter. Starbucks choose to challenge this assumption with the launch of their new instant range which they promise is just as good as their filter coffee (also, it gives them a nice intro into the instant coffee market, where they don’t play currently).

Further to proving their claim, they’re inviting Starbucks customers to come in on the weekend of 12th-15th March and have a taste-off of their VIA Ready Brew range vs. Their filter coffee. They also just sent me a taster in the mail.

Starbucks VIA. This should be interesting…