Posts Tagged ‘Social Media’

  • Thoughts on the Future of Citizen Media #gv2010

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    The more I think about it, the more I see the future as being driven by citizen journalists, the news of on-the-ground local citizens taking precedent over the ‘professional’ journalism which has been the vanguard of all news since the dawn of the media age.

    The structure of technology has changed, become more social and more “share-able” and this has made the dissemination of media far easier and quicker than any major news organisation could ever hope to accomplish with correspondents and all the logistics which go with it.

    I’m sure journalists will have their place but I think their role will be much eroded in the coming age. I have no doubt of that, in fact it has already begun where bloggers and citizen news sources are becoming the norm in terms of reporting and gaining media footage. Professional journalists using citizen media for their news stories simply because there is no other footage or access to material covering that particular bit of news.

    The only flaw in the plan lies in the question of ‘Access’. Not everyone can afford the modern miracle of simple communication technologies, let alone having any training of using a computer much less using and gaining access to the internet. There are MANY endeavours to close this gap but we are still a long way away from it being anywhere near acceptable levels.

    Then there’s the question of priorities. Yes, the news should be reported and people on the ground should have all the resources available to them to make them a part of our global community. But, most of these people are having trouble getting basics like food, water and shelter. Here’s where correspondents will serve a greater purpose of reporting the situation in those areas.

    This does, however, open up a bigger opportunity for charity organisations and NGO’s to begin fully utilising Digital Media in order to not only help the people on the ground but to spread information and knowledge world-wide. The platforms are there.

    Citizen Media may be the home of the amateur writer, photographer, cameraman but information is information… and a badly taken photograph or video is much better than none at all. People are everywhere, news organisations are not. This us why citizen Media is the future and will most likely make up at least 80% of content from news organisations in the future.

    I say this from the current context of cost-cutting by these news organisations (and many corporations in general) as well the rise in citizen journalists who do not ask for anything in reward, only satisfying the impulse to share and have their voices heard.

  • Video: Interviews at the Social Media World Forum #smwf

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    Huzu, a very innovative London-based Social Media Platform agency had been in charge of the video element of the #smwf and are releasing 12 short videos covering specific topics using interviews of the main speakers at the forum. I have a short cameo somewhere near the end.

    “What role does Social Media play in the overall Marketing Strategy”

    Huzu at the Social Media World Forum 2010 – Interviews from Huzu on Vimeo.

    My presentation at the Social Media World Forum on “Successfully Monitoring and Measuring Social Media Campaigns” is covered here. and is downloadable on Slideshare.

  • Successfully Monitoring and Measuring Social Media Campaigns #smwf

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    I presented this at the Social Media World Forum (#smwf)

    The event itself was very enlightening, the insights and perspectives were inspiring. Although, I kept seeing on the #smwf back-channel (that is, the twitter conversations using the hash-tag, just in case you didn’t know) as well as on blog postings that some people were calling the event a re-hash and “saying the same thing as last time”, “not adding value”, etc. I would like to wholeheartedly disagree. There was tremendous value even if it was a re-hash, which I don’t believe it to be.

    I think “Social Media Experts” who always attend these events have always heard the propositions and presentations and similar ideas floating around and hence are more akin to believing and seeing the same things over and over again. But there are MANY, MANY others who do not.

    Coming from a marketing background and working across many departments, even currently, I know for a fact that in most organisations, even though employees are versed in Facebook and Twitter and whatever, they do not even know where to begin when it comes to applying Social Media for Business purposes.

    The message still needs to be spread, no matter how many times it is said. The point these “Experts” need to get is that the message needs to get to the right audience. Yes further and new thinking needs to take place and take the entire Study and Philosophy to the next level, but the foundations need to be built before you start constructing high towers. These people, the organisations and their departments, are the ones eventually funding the entire Social Media enterprise anyway.

    This is the context in which I made my presentation… Download it from Slideshare and go through it with the notes for a fuller explanation and understanding :)

  • Social Media Marketing Win: Marmite Cereal Bars

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    Was offered this on Facebook recently in that little Advertising block on the right hand side of your screen offering a free marmite cereal bar. So I though ‘What the hell… let’s give it a go.’ Well I got it in the post yesterday and I was impressed by how integrated the whole campaign was in terms of Marmite launching the new innovation. The objectives must certainly have been awareness and trial, with a higher focus on trial of the product since the messaging of the campaign encourages feedback on their new product.

    The product itself, well, it falls under the general feeling around Marmite doesn’t it? You either love it or hate it. Well, I do like Marmite in general and the cereal bar is pretty good. It’s not overbearingly marmite, but you get the taste and it fulfils all the passport factors of being a cereal bar.

    I don’t know if they’ve done any TV advertising around it, but the Outdoor is fairly ubiquitous in London and very eye-catching and engaging. I especially love the twist and the emotion it creates around even thinking of having a Marmite showergel, Fabric Softener or Perfume. In contrast, the cereal bar looks like a great idea.

    Check ‘em out…


    Ad Agency: DDB

    An overall brilliant marketing campaign which fitted Social Media into its mix and overall strategy pretty brilliantly and was the first FMCG brand to do so. The bars were also sampled at tube stations and other places and the sample bars through facebook were obviously voluntary and you had to put in your address. So instead of Social Media i.e. Facebook Ad units being the main driver it was, in fact, only a part of the campaign for marmite to increase its reach.

    Great Idea. Great Work.

  • Personal Branding and Enhancing Employee Relations with Social Media

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    I gave a presentation yesterday at the “Social Media and the Employment Relationship Conference” in Holborn, London.  Essentially, I was talking to a group of HR consultants and professionals and letting them know how to get involved and get started using Social Media in their particular context.

    Here it is :)

  • Yeah Baby! Social Media is the New PUNK ROCK!

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    I’ve always seen Punk as a philosophy rather than a once off bunch of noisy kids with spiked hair and bad attitudes. It was about standing up to the establishment, breaking the rules, going against the norm.  They are the ultimate modern form of talking straight back with their own interpretation of how to talk back in the first place.  Hence, the below video, is a bit misplaced with comparing punk rock only to social media… it’s bigger than that.  The philosophy, I believe, transcends all media because it addresses the underlying intentions behind WHY we communicate.

    So if you question the norms, don’t agree with them and voice your opinions with any media whatsoever… you are a PUNK.  Word… Enjoy the video :)

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  • Twitter in Real Life.

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    This is most likely the reason first time users of Twitter stop, give up and bad-mouth it. I can’t blame them after watching this.

    A message to the people who think Twitter sucks – You ARE FOLLOWING IDIOTS. If you followed the right people, Twitter is Awesome.

    Technorati Tags: ,
    Peace.

  • A Short History of Marketing

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    This is one of the simplest, most brilliant explanations of our current predicament in Marketing. Specially focusing on the relationship between branding and the consumer’s perception of brand and it’s evolution from the time products started getting packed and put onto shelves. Brilliant.

    The short animation is done by Scholz & Friends.

  • Digital Designers Face Off in Digital Drag Race Today

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    Intel’s Digital Drag Race launches today. It’s a competition in which professional digital designers go head-to-head at designing under pressure. The site also has a consumer-generated aspect for non-professional designers.

    The Idea: a collection of professional designers will spend 70 minutes on a computer powered by the brand new Intel Core i7 Extreme Edition Processor using Adobe Creative Suite 4 to create a 17 second motion graphic using supplied assets; video, music, vector images. The content of the videos are to center on the themes of power, speed and innovation.

    After each race, judges will select competitors with the best final product. The first two digital drag races will be unveiled on the Digital Drag Race today, site visitors will be able to view and vote for their favorite designs.

    There is a cool Social Media Aspect to the campaign, other designers and artistsare able to download the same tools used in the competition to create their own 17 second masterpiece which can then be uploaded to a YouTube Channel and will also be featured on the Digital Drag Race site.

    Razorfish developed the program and Ignite Social Media developed the social media portion of the campaign.

    Link

  • Okay, so how is Twitter going to make money if it’s free?

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    Just read a great post by Adrants on Twitter still seeking a business model and still getting slammed two years on. The getting slammed part came particularly from Simon Dumenco who is a definite non-believer in the benefits of Twitter, especially if its a project which fails to make any money.

    While Twitter has said and continues to say it has every intention of creating a business model which will support it beyond seed money, reading the revenue-generating notion “one idea is to charge companies th at want to use Twitter as an official channel to talk with their customers and monitor what they are saying,” causes one to ROFLOL to the point of gut-busting pain.

    Charge companies? Charges companies? For what? Any company with half a brain already has access to an endless supply of free “listening” tools that offer fairly deep insight into Twitter usage and what’s being said about a particular brand.

    Dumenco concludes not so inappropriately, writing, “I don’t think every tweet or blurp or bloop or fart that emanates from a human can or should have ads sold against it or be otherwise monetized.”

    Of course Twitter is far more than any “blurp or bloop or fart that emanates from a human” , but still the man has a point. Twitter could charge a yearly fee to use the service, but then what should they charge? I certainly wouldn’t pay to follow a bunch of people talking about what they had for breakfast, or if they just came out for the shower, refreshed. Then again, if you’re paying for the service, maybe people who are really interested in adding value would buy into it and utilise it instead of it being just another social media plaything for the ever-growing population of digerati.

    Another benefit of charging for it is that it would save us all from a barrage of useless advertising should Twitter opt for the advertising route.

    I don’t know… maybe there is some creative way in which Twitter can make a good business model out of what they provide without totally pissing us all off. I hope they find it!

    What do you think they should do?

    While I’m here… :)


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