Posts Tagged ‘Music’

  • Nike & RZA – Next Level Hip-Hop Advertising

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    I Love This. It’s a cool mix between hip-hop, basketball and the samurai/kung-fu/manga history which threads through the Wu-tang clan’s, and particularly RZA’s, career history. The music, the manga comic look and the story and tie in very well to the brands values. Mostly I like it because it all just works so well together.

    Putting RZA into the mix definitely makes the entire messaging of the ad and the look and feel absolutely surreal but consistent and understandable given the target market which Nike wants to target. I wouldn’t say it was much of a risk, or at least Nike had mitigated the risk fairly well by tying in Basketball into the mix which makes perfect sense in the context it’s playing in the ad itself. basketball has always been involved with Hip-Hop, and this is just a very, very cool remix to drive home the point… along with some Confucian, self-exploratory, kung-fu philosophy thrown in for good measure.

  • Uzi USB Drive Marketing Campaign

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    I don’t normally promote the music or activities of mainstream hip-hop.  But this Marketing campaign for the "Get Busy Committee" caught my eye, especially wit h their custom-made Uzi-shaped USB drives… Clever since their new album is called "Uzi Does It."

    Being a novelty USB junkie… I thought it was pretty cool :)

    [Wired]

  • Yeah Baby! Social Media is the New PUNK ROCK!

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    I’ve always seen Punk as a philosophy rather than a once off bunch of noisy kids with spiked hair and bad attitudes. It was about standing up to the establishment, breaking the rules, going against the norm.  They are the ultimate modern form of talking straight back with their own interpretation of how to talk back in the first place.  Hence, the below video, is a bit misplaced with comparing punk rock only to social media… it’s bigger than that.  The philosophy, I believe, transcends all media because it addresses the underlying intentions behind WHY we communicate.

    So if you question the norms, don’t agree with them and voice your opinions with any media whatsoever… you are a PUNK.  Word… Enjoy the video :)

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  • The Tarantino Mixtape by Electic Method… WHOA!

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    Eclectic Method – The Tarantino Mixtape from Eclectic Method on Vimeo.

    This is the Best Damn Thing I’ve seen all Year. Wow. Bloody Hell, that was a trip.

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  • Absolutely Beautiful Stop-Motion Music Video

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    Beautiful Stop Motion Music Video. The song is ‘Her Morning Elegance’ by Oren Lavie. Gorgeously done with appropriate lighting and effects. Stop Motion art at the best I’ve ever seen it. I wonder if there’s any more like this on the net.

    via MissGeeky

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  • Mos Def- Life in Marvelous Times

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    Life in Marvelous Times: An ill track I came across features Mos righteously spittin “Whatever you ride, whatever your lane, this thing called life its a beautiful thing. We are alive in Amazing times.” The Brooklyn Mc’s next record will be The Ecstatic with production and features from Madlib, Oh No, Chad Hugo, Slick Rick, Kanye West, Mr. Porter and the late great J.Dilla ( R.I.P). Due out in February of 2009.

    East of LA

    I’m excited about this… the track is Awesome! Lyrics to move your soul and the beat to make your body bounce… Heavily :)

  • The Accolade: Saudi Arabia’s All-Girl Underground Rock Band

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    As Taboos Ease, Saudi Girl Group Dares to Rock – NY Times
    Taboo breaking takes a new form in Saudi Arabia, something that should be expected in all repressive societies. Human creativity can never be stifled.

    The have the lyrics of their first song, “Pinocchio” on their Facebook page and you can hear it on their MySpace Page.  Read below for the story behind their creation. Awesome.

    In a country where women are not allowed to drive and rarely appear in public without their faces covered, the band is very different. The prospect of female rockers clutching guitars and belting out angry lyrics about a failed relationship — the theme of “Pinocchio” — would once have been unimaginable here.

    “The upcoming generation is different from the one before,” said Dina, the Accolade’s 21-year-old guitarist and founder. “Everything is changing. Maybe in 10 years it’s going to be O.K. to have a band with live performances.”

    Dina said she first dreamed of starting a band three years ago. In September, she and her sister Dareen, 19, who plays bass, teamed up with Lamia and Amjad, the keyboardist.

    They were already iconoclasts: Dina and Dareen wear their hair teased into thick manes and have pierced eyebrows. During an interview at a Starbucks here, they wore black abayas — the flowing gown that is standard attire for women — but the gowns were open, showing their jeans and T-shirts, and their hair and faces were uncovered. Women are more apt to go uncovered in Jidda than in most other parts of the country, though it is still uncommon.

    “People always stare at us,” Dareen said, giggling. She and her sister are also avid ice skaters, another unusual habit in Saudi Arabia’s desert.

    The band gets together to practice every weekend at the sisters’ house, where their younger brother sometimes fills in on drums. In early November, Dina, who studies art at King Abdulaziz University, began writing a song based on one of her favorite paintings, “The Accolade,” by the English pre-Raphaelite painter Edmund Blair Leighton. The painting depicts a long-haired noblewoman knighting a young warrior with a sword.

    “I liked the painting because it shows a woman who is satisfied with a man,” Dina said.
    …..
    Dina held out her cellphone to show a video of the band practicing at home. It looked like a garage-band jam session anywhere in the world, with the sisters hunching over their instruments, their brother blasting away at the drums and Lamia clutching a microphone.

    “We’re looking for a drummer,” Lamia said. “Five guys have offered, but we really want the band to be all female.”

    The Accolade Facebook Page
    The Accolade MySpace page

  • Music: Independent vs. Commercial

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    The whole Independent vs. Commercial culture in music is nothing new. It’s been going on for decades. That’s why the same people that listened to Bob Dylan would listen to Immortal Technique, The Roots, Mos Def, Pink Floyd. Truth generally doesn’t command a large audience and that is essentially what the independent artists sell, except a few who are just wannabe commercial sell-outs.

    What exactly is a commercial sell-out? Pandering to the masses need to instantly gratify all of their natural urges with reckless abandon… Sex, Drugs, Money and a general culture and mind-set of Celebrity-worship and getting-it-at-all-costs or get-rich-or-die-trying (sound familiar?). The independents, even though some may have record deals, they are not as wide-spread as others for one simple reason… they sell something not so popular, the Truth.

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  • Radiohead’s “House of Cards” First Ever to be Premiered by Google

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    Check out the first-ever music video to debut courtesy of Google and also the first to be shot without cameras. Only lasers and scanners were used in the production and, which is why Thom Yorke looks kind of like a sonogram.

    So… “interact” with the video on Google. There’s also a making-of video that talks about Geometric Informatics and Velodyne LIDAR, the technology used to capture all the imagery in 3D.

    The video is directed by James Frost of Zoo Films.
    Link
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