Ewwww! – Iggy Pop’s Insurance Peddling Antics
My only reaction every single time this idiotic ad for swiftcover, the UK Insurance company came on was “What the F@&*?!?!?” This has got to be the worst ad I’ve ever seen, very worthy of the switch-the-channel-everytime-it-comes-on habit. Yech. And Iggy Pop… what the hell were you thinking?
The first comment on the Youtube Video site sums it up pretty well.
Oh Iggy what have you done?
You were THAT desperate for cash?
‘Get a life’?
This sort of life? Not exactly the same as Lust for Life is it Iggy?
Any other lifestyle recommedations Iggy, like McDonalds or Starbuck?
Indeed.
Technorati Tags: Iggy Pop, Swift Cover, Advertising, Bad
ABSOLUT’s Currency with Kindness Campaign
by Muhammad on April 30, 2009
in Marketing, Social Media
ABSOLUT has this really interesting campaign (I think so) in which we see this parallel universe where the cash is kindness. Can you imagine buying food at a restaurant and hugging the entire staff as payment, or how about kissing the cashier when buying movie tickets. hmph.
You can view the ad itself at Adgabber – Kindness as Currency. The entire campaign is a big departure from ABSOLUT’s previous campaigns but at least its fresh, I think I would be really bored and not even bothered with putting up this blog post if it was yet another re-incarnation of that bottle imprinted on another art piece.
Thing is, apart from the marketing campaign, they are also taking it to the real world with the UK-based conversation agents ‘We Are Social’.
London’s cinema-goers exchanged compliments and high-fives for free snacks and drinks; at participating cafes, caffeine junkies were granted free coffee for a smile. – Adrants
You can keep track of other random acts of kindness done by the campaign by following @AbsolutKindness on Twitter. Or you can check out more of the effort at the dedicated microsite.
Right… now that the marketing bullshit is out of the way. I don’t believe Vodka is able to make you a nicer person and you have to admit that this is more marketing bullshit to sell more drinks by duping everyone into believing random acts of kindness are due branded vodka.
Technorati Tags: absolut, kindness as currency, marketing, advertising, adrants
Good For Budgets: The Trillion Dollar Marketing Campaign
I like this. Nice concept too using Zimbabwean Dollars to market an independent newspaper in a country where the currency is worth less than the paper it’s printed on.
TBWA\Hunt Lascaris South Africa are running a campaign for the independent newspaper, The Zimbabwean, which is actually produced in the UK. The campaign uses all those worthless high denomination Zimbabwean dollars (Caused by the governments useless policies) so the campaign actually does cost Trillions.
more pictures
Technorati Tags: Zimbabwe, TBWA\Hunt Lascaris, Advertising, Trillion Dollar, Campaign, Marketing
Brilliant Vampire Marketing Campaign
I just love this campaign from New Zealand for the upcoming season launch on HBO, TrueBlood.
Perfect mix of two things I totally dig, great marketing and cool vampire celluloid :) They should also hand out ‘Stake’-like toothpicks, shaped like crosses. Any other ideas?
via PSFK
Technorati Tags: Marketing, True Blood, Vampires, New Zealand, HBO
Quick, Someone Yell ‘Cut!’
Came across this brilliant ad for the UK Women’s Charity organisation. Starring Keira Knightley, I think the ad is very hard-hitting and it goes straight to the truth of the matter. Donate.
I’d also like to add that I think the very wide spread use of alcohol in Britain is a very definite contributor to domestic violence… and yet there’s still tons of pubs all over the place and Beer is still seen as a staple of British Culture. Well if it remains a staple, you can assume bad behaviour of all kinds will remain as well, no matter how controlled the city is and no matter how many CCTV camera’s watch on.
Brits will get this ad…
by Muhammad on February 11, 2009
in Uncategorized
Fresh off the “Dawkins and Co.” Advertising campaign claiming “There probably isn’t a God…”. Some Brits made some light of the entire issue without getting into anything religious but making some very good use of British Humour!
Very, very awesome.
Link
Technorati Tags: British, Humour, Buses, Dawkins, Advertising, Cool
A Short History of Marketing
by Muhammad on January 24, 2009
in Marketing, Social Media
This is one of the simplest, most brilliant explanations of our current predicament in Marketing. Specially focusing on the relationship between branding and the consumer’s perception of brand and it’s evolution from the time products started getting packed and put onto shelves. Brilliant.
The short animation is done by Scholz & Friends.
Bad Marketing Mix: Diddy’s New Fragrance
The new Sean John Fragrance and its accompanying marketing campaign is so saturated with Puff Daddy’s, I mean Diddy’s, I mean… whatever … His new fragrance called “I am King” is a bottle of concentrated Diddy Ego.
I’ve already come across three (1,2,3) accounts of people actually almost barfing after coming into contact with the stuff, some even after coming into contact with the advertising (see above pic, it’s disgustingly narcissistic!). I can’t believe that this guy can be so full of himself! No doubt this campaign makes me feel sick, Like most products and brands, they sell an idea. Diddy’s idea and product are designed to sell him and his overinflated ego. How a person like this can be a role model to kids, I have no idea.
He should stick to making beats (because his lyrics SUCK!) and so does most of his other products.
#FAIL on this marketing campaign, not on the choice of media or tactics but on the underlying idea and concept.
You can’t afford it…SO DON’T BUY IT! You Idiot.
I think this is a pretty cool reminder from Consumer Reports to all credit card holders over the festive season. Especially in America… and especially given the trillions already tolled in American debt.
IF YOU CAN’T AFFORD IT, DON’T BUY IT! YOU BLOODY IDIOT. I have this deep sadness for people who can’t see past their own short-term actions and then find themselves, over-weight, under-paid, swimming in debt and facing another mid-life crisis.
Big Up to Consumer Reports for the reminder… No Bailouts in the Credit Card Contract… you will be paying ALL OF IT back.
Technorati Tags:
Credit Cards, Consumer Report, Bailout, Holidays, Christmas, Spending, Debt, American
Magazine Ad- Just Do(uche) it…
This is an interesting concept and funny as hell. An international magazine (anonymous for now) is running a promotion utilising the picture above. Here’s what Adrants sources had to say about the promotion…
“We prefer to keep the publication anonymous for now but this will be going to print in the very near future and we expect it to provoke some discussion and probably some threats of legal action.”
No shit, I don’t think anyone at Nike will sit by while an ad takes a dig at them with “Just Douche It.”
