Successfully Monitoring and Measuring Social Media Campaigns #smwf

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I presented this at the Social Media World Forum (#smwf)

The event itself was very enlightening, the insights and perspectives were inspiring. Although, I kept seeing on the #smwf back-channel (that is, the twitter conversations using the hash-tag, just in case you didn’t know) as well as on blog postings that some people were calling the event a re-hash and “saying the same thing as last time”, “not adding value”, etc. I would like to wholeheartedly disagree. There was tremendous value even if it was a re-hash, which I don’t believe it to be.

I think “Social Media Experts” who always attend these events have always heard the propositions and presentations and similar ideas floating around and hence are more akin to believing and seeing the same things over and over again. But there are MANY, MANY others who do not.

Coming from a marketing background and working across many departments, even currently, I know for a fact that in most organisations, even though employees are versed in Facebook and Twitter and whatever, they do not even know where to begin when it comes to applying Social Media for Business purposes.

The message still needs to be spread, no matter how many times it is said. The point these “Experts” need to get is that the message needs to get to the right audience. Yes further and new thinking needs to take place and take the entire Study and Philosophy to the next level, but the foundations need to be built before you start constructing high towers. These people, the organisations and their departments, are the ones eventually funding the entire Social Media enterprise anyway.

This is the context in which I made my presentation… Download it from Slideshare and go through it with the notes for a fuller explanation and understanding :)

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