Words

I hope these words spring worlds
For those who read them.

Break chains and change lanes
Amongst the current ideas which plague them.

I want to change systems
Overturn systems
Question the assumptions.

Break bread with uncertainty
And always strive for the epitome.

The poster of my life will show a huge boot
Stamping on the face of negativity, forever.
The imprint would show a path to a different future.

I’ll be standing with the strange,
Who were estranged for embracing change…
And now travel on new lanes, without chains
To different worlds
Sprung from words.

Tags: Poetry, Words, Change

The Idea of Disruption

You cannot outperform a marketplace if you adhere to it’s conventions. – Jean-Marie Dru, CEO TBWA\

Generally when you think disruption… you think destruction, a break that isn’t supposed to be there. I keep thinking of teacher reports saying that he/she’s ‘disruptive in class.’, etc.

So I’m at TBWA/LONDON.  For those who don’t know… they’re an advertising agency, and a pretty good one at that (They have the Apple account, so that says a lot already). Apple’s advertising is brilliant. Well these guys make it. Great, you get the picture.

 So how does Disruption tie into all this?

Disruption is TBWA’s raison d’être. A philosophy integrated into everything about them. So I learnt about this while I was there and I thought it was the best idea I’ve heard in ages.  It’s not a new idea, but I like the packaging, it makes it easier to understand and embrace… here we go…

The Model of Disruption

Disruption is the art of asking better questions, challenging conventional wisdom and overturning assumptions and prejudices that get in the way of imagining new possibilities and visionary ideas.

Disruption is a system for people who hate systems. Similar to the concept of open-source software development, Disruption has evolved and matured as communities around the network use, adapt and reinvent Disruption tools for specific market or client needs.

Thinking differently (There’s Apple again), outside-the-box (cliche), etc. Most of all I like that it’s a process… you have to understand what the prevailing conventions and status quo is before you can move BEYOND it, before you can CHALLENGE it, before you can CHANGE it.  Finding its borders and knocking down the walls. DISRUPTING the underlying patterns and CREATING something new.

So there we are…this is the idea I embraced as one which I will adhere to and act on in everything I do.

<To what end I will apply this process to is another question all together and another set of blog posts. We’ll get to that later.>

Tags: Disruption, TBWA, London, Great Idea, Change, Philosophy