ABSOLUT’s Currency with Kindness Campaign
by Muhammad on April 30, 2009
in Marketing, Social Media
ABSOLUT has this really interesting campaign (I think so) in which we see this parallel universe where the cash is kindness. Can you imagine buying food at a restaurant and hugging the entire staff as payment, or how about kissing the cashier when buying movie tickets. hmph.
You can view the ad itself at Adgabber – Kindness as Currency. The entire campaign is a big departure from ABSOLUT’s previous campaigns but at least its fresh, I think I would be really bored and not even bothered with putting up this blog post if it was yet another re-incarnation of that bottle imprinted on another art piece.
Thing is, apart from the marketing campaign, they are also taking it to the real world with the UK-based conversation agents ‘We Are Social’.
London’s cinema-goers exchanged compliments and high-fives for free snacks and drinks; at participating cafes, caffeine junkies were granted free coffee for a smile. – Adrants
You can keep track of other random acts of kindness done by the campaign by following @AbsolutKindness on Twitter. Or you can check out more of the effort at the dedicated microsite.
Right… now that the marketing bullshit is out of the way. I don’t believe Vodka is able to make you a nicer person and you have to admit that this is more marketing bullshit to sell more drinks by duping everyone into believing random acts of kindness are due branded vodka.
Technorati Tags: absolut, kindness as currency, marketing, advertising, adrants
Mac; you gotta admit the advert is flipping cool though
The advert is very cool but in today’s market place of awesome art and advertising everywhere you have to question the bigger picture.