Good For Budgets: The Trillion Dollar Marketing Campaign
I like this. Nice concept too using Zimbabwean Dollars to market an independent newspaper in a country where the currency is worth less than the paper it’s printed on.
TBWA\Hunt Lascaris South Africa are running a campaign for the independent newspaper, The Zimbabwean, which is actually produced in the UK. The campaign uses all those worthless high denomination Zimbabwean dollars (Caused by the governments useless policies) so the campaign actually does cost Trillions.
more pictures
Technorati Tags: Zimbabwe, TBWA\Hunt Lascaris, Advertising, Trillion Dollar, Campaign, Marketing
