Digital Designers Face Off in Digital Drag Race Today
by Muhammad on November 17, 2008
in Design, Marketing, Social Media
Intel’s Digital Drag Race launches today. It’s a competition in which professional digital designers go head-to-head at designing under pressure. The site also has a consumer-generated aspect for non-professional designers.
The Idea: a collection of professional designers will spend 70 minutes on a computer powered by the brand new Intel Core i7 Extreme Edition Processor using Adobe Creative Suite 4 to create a 17 second motion graphic using supplied assets; video, music, vector images. The content of the videos are to center on the themes of power, speed and innovation.
After each race, judges will select competitors with the best final product. The first two digital drag races will be unveiled on the Digital Drag Race today, site visitors will be able to view and vote for their favorite designs.
There is a cool Social Media Aspect to the campaign, other designers and artistsare able to download the same tools used in the competition to create their own 17 second masterpiece which can then be uploaded to a YouTube Channel and will also be featured on the Digital Drag Race site.
Razorfish developed the program and Ignite Social Media developed the social media portion of the campaign.
