Coke in the UK is doing a tie-in with the New James Bond Movie, Quantum of Solace. How cool is the Coke Zero Artwork for the tie-in? I Love it, I’d drink that.
from Adage.com
Coca-Cola Great Britain has teamed up with Sony Entertainment to help promote the upcoming James Bond film, “Quantum of Solace,” by renaming the Coke Zero brand as Coca-Cola Zero Zero 7.
In addition to the name change, which will last for the duration of the tie-in, Coca-Cola Zero Zero 7 will have specially crafted bottles featuring the 007 logo, a picture of star Daniel Craig and the new film’s title. (Bond fans will most certainly note the gun-barrel detailing on the Coke bottle’s familiar contour.)…
Coke Zero will be seen in the film, but traditionalists will be pleased to learn that James Bond will not be drinking it — Agent 007 is sticking with his martini.
…
Coca-Cola Great Britain is just one of many sponsors to have poured around $100 million of marketing money into “Quantum of Solace,” the 22nd instalment of the Bond franchise. Other marketers include Heineken, Ford, Sony Ericsson, Sony Electronics, Smirnoff, Omega, Virgin Atlantic and Bollinger.
: Coke Zero, Quantum of Solace, Coke Zero Zero 7, James Bond, UK
Branding works!
Yay one for the people on diets
I don’t like Coke but I feel especially sorry for people who drink Coke Light (the now extinct brand) coz it tastes so bad in my opinion
looks awesome
I have to say compared to Coke Light, Coke Zero has to be ten times better
the design is stunning, as far as I’m concerned though, it tastes WORSE than coke light, but the branding by far makes up for it
@zero hero: It does look really cool :) I’m indifferent about the taste though.