Coke’s new initiative to get at its consumers involves tailoring its product to hit the Muslim community in Turkey, Saudi Arabia, Pakistan, Indonesia, Morocco, Tunisia, and other countries with a great many Muslims.

Check the image above which shows Coke’s Official Ramadan Packaging. Well I guess some Muslims would definitely agree that it is pretty good to break ones fast with an Ice Cold Coke. Interesting concept. Coke’s also targeting the 21010 World cup here in SA and also Christmas, etc. Some of these activities Coke’s been doing for ages, but this is the first time I’ve heard them targeting Muslims in Ramadan.

There’s no doubting that the opportunity is there, I just wonder how many Muslims would wise up and actually say… “WTF? I am NOT a Target Market!” Same tactics, different market. I would say that it does war m me up to the brand knowing they’re making something specifically for a Muslim kid like me, but there is definitely a piece of me that’s a bit uncomfortable being so blatantly targeted.

In all likelihood I don’t think we’ll see the Ramadaan Coke in South Africa. The Muslim population is too small to justify the change I would guess, although there is an opportunity if they target Muslim wholesalers and retailers, we got tons of those here.

Peace!
: Coke, Marketing, Ramadan, Ramadaan, Muslims, Advertising