Ray-Ban Uses Flash Mob to Market Its New Shades
by Muhammad on July 4, 2008
in Marketing, Uncategorized
This is an interesting viral marketing campaign.
Ray-Ban utlised the vision of Culture Jammer, Ron English in order to further guerrilla market their Project Colorize campaign. They unveiled the billboard (pictured above) and added to this they had a flash mobs organise below the billboard and stand there staring up at it while they each wear Ray-Bans… cute.
Animal New York has pictures and video of the interview with Ron English.
Source: Adrants
: Ray-Ban, Marketing, Cool, Flash Mobs, Interesting, Marketing
