SA Energizer Ads win Cannes Grand Prix
by Muhammad on June 24, 2008
in Uncategorized
What a brilliant concept, you can just feel the anxiety parents will have if they see their kids in this situation. Very insightful intot hte target market and a very interesting twist. The ads were created by DDB South Africa and the Creative Director is Gareth Lessing, who, if I remember correctly, used to be with Lowe Bull and was also behind that brilliant Axe Campaign “Get a Girlfriend” about a couple of years back.
Really good work. I think this works both creatively and from a sales perspective. It would grab attention.
: Energizer, South Africa, Batteries, Cannes, Grand Prix, Winner
