Royal Enfield targets “Indian Mama’s Boys”
Royal Enfield, the motorcycle manufacturer, has just launched a brilliant campaign in India using a very widely known trend in India… the “Mama’s Boy”.
From the Press Release:
“The campaign is based on a big social truth that most Indian men are ‘mama’s boy’.”
The campaign: “Leave Home” for the Thunderbird Twinspark
The agency is Wieden & Kennedy and the ad is due to be flighted in Indian Auto and Lad magazines.
Other Prints:
Revolution.
Kid.
: Wieden & Kennedy, Royal Enfield, Indian, Marketing, Advertising
