Online Bookstore Voyeurism – Book Rabbit
by Muhammad on June 19, 2008
in Social Media
What a cool Idea. BookRabbit.com< allows users to upload a picture of their bookshelves so that everybody else can see them in an effort to encourage interaction, comparisons and more shopping!
BookRabbit, which just went through its public launch in May, aims to be an online bookshop that “dynamically connects readers, authors and publishers through the books they own.” It also claims to be cheaper than Amazon on the top 100,000 titles, and offers free delivery within the UK. More interesting, though, are the ways users of the site can share their passion for books, including creating their own personal bookcases and catalogues online and making recommendations to other readers. Each user is invited to upload a photo of his or her bookshelf—along with a user profile—and to tag the individual titles therein. Other users can then view all the bookshelves on the site, compare with their own and make connections with other readers based on the titles they have in common. More than 900 bookshelves have been uploaded so far, and they’re viewable by “latest,” “most connections” or “most discussed.” The winner for most connections so far, for example, is a user named Glynis, who has more than 100 books in common with other readers.
Of course, in the process of viewing and comparing bookshelves, BookRabbit no doubt hopes users might get inspired to buy some new titles and expand their own collections. The site includes an affiliate programme that lets users put links on their sites or e-mails to show off their bookcases and earn a fee if anyone buys anything through them. Link
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