Creative Design: Read at Work
A very creative campaign from Clemenso BBDO, an Auckland based Advertising agency, for the New Zealand Book Council is the launch of the site Read at Work. What this flash site does is mask your entire screen as a Windows Desktop and fill it with folders of faux Powerpoint presentations (which actually look like real work documents! but are works of literature by some of literatures greats such as Mark Twain, F. Scott Fitzgerald, Oscar Wilde and Emily Dickinson.
So for those who would like to do a little reading at work but don’t feel comfortable kicking back with a paperback, here’s the site for you to do just that… Read at Work.
P.S. The Windows desktop might arouse more suspicion if you work on a Mac :P
: Read at Work, Creative, New Zealand, Clemenso, BBDO, Books
Utterly blown away by this. How novel (pun not intended). Excellent excellent concept and execution. I’m so bloody impressed.
1guh2v hi! hice site!