A Positive Twist Away from Xenophobia: The Standard Bank TV Ad

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I thought Standard Bank’s new TV ad for Africa day which ends with something like… “It’s not that we are in Africa, Africa is in us…” is a very effective ad for the bank.

It capitalises on Standard Banks’ diverse range of African personell (40000) across the continent as well as being pertinent to Africa Day and the current xenophobia crisis in South Africa. It does a great job with advertising the Standard Bank Brand – capitalising in organisational competencies, brand values and some very appropriate timing.

You can catch the making of the TV ad here. Or download the video here.

Creating awareness for Africa Day took on a practical meaning for our staff, who starred in this TV advertisement. Shot in Durban, South Africa, we were able to draw on the inherent diversity of our people from across the continent. Staff chosen from our 18 countries of operation participated in the filming, most appearing in front of the camera for the first time. – from the “Standard Bank Africa Day” website

: Standard Bank, Advertising, Bank, South Africa, Africa Day, Brand

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