Don’t just TALK! Take ACTION! One thing marketers know through and through is that when you promise and you don’t deliver, your sales go to hell and you lose your job. Before any advertising goes on TV, Radio, Print or spread virally across social Media we have to make sure the product delivers what we claim to promise on every level. If this wasn’t such an important step, the Advertising Standards Authority would be out of a job.

Also, it makes perfect sense on a human level. People want to get what they are promised and what they spend their taxes on. We don’t spend our money so that we can hear nice things that make us feel all warm and gooey for our country. We want to see the leaders we voted for actually doing the work to make our country the best in the world and live up to the claim of “a better life for all”.

The current xenophobia crisis has shown the ugly insides of the government in power. All they are doing is talking, if they were working, really working for change… none of this would have happened.

So… the marketing lesson from all this as I had mentioned in the beginning… Deliver what you promise, or you’ll be in deep kak if you don’t.

Technorati Tags: South Africa, Xenophobia, Marketing