Live Blog Post: Red Espresso – The Rooibos Revolution

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2nd Cover Post at the 1008 CTICC Good Food and Wine Show, this one covering a new product which has been on the market for about a year or less now… Red Espresso.

I have to say that at first I wasn’t really interested, but from talking to the guys at the Red Espresso stall at the show and tasting a myriad of variations of the Concentrated Rooibos “Espresso”. I was really really impressed. Both from a branding perspective as well as product delivery, Red Espresso ROCKS!

What comes with this particular product is the obvious heritage of rooibos, all it’s health benefits, no caffeine and loads of antioxidants. Added to this, they’re now taking tea (a generally geriatric product category), and above all things rooibos tea and re-branding the entire experience in-line with the modern ubiquity of Coffee Culture.

To make the point go even further, Red Espresso just earned the Beverage Market’s highest honour by winning the first prize in the “Best New Product” i nthe Specialty Beverage Category at the Coffee Association of America’s 20th Annual Conference and Exhibition. James, who I met at the stall, also told me that in 2 weeks they’ll be in Las Vegas for World Tea Exhibition to win even more awards.

Anyway… you can see the <a href=”http://www.redespresso.com”> website for yourself for a full review of all the honours.

I think this is a really good step in terms of spreading a culture of health and wellness amongst a population driven coffee and caffeine crazy, by making a product which is cool in design and branding and doesn’t alienate itself from the interests of its target market.

If you are interested in purchasing the product, they are available at Woolworths Foods and also @Home Stores Nationwide, or you can contact james@redespresso.com.

UPDATE: See James Comment below for Availability…

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