“Speed Racer” gets Brands Revving Their Engines…
Advertising Age has an interesting article on how brands are leveraging this years blockbuster hit to increase their sales, especially since the movie is seen to appeal to a very wide range of audiences. The upcoming Wachowski Brother flick, Speed Racer, will have tie-in deals with General Mills, Yokohama Tire Corp., McDonald’s Corp., Nintendo, AutoTrader.com, esurance.com and Mattel. A Warner Spokesperson has said that the deals vary.
Similar to Burger King’s marketing tie-in with “Iron Man”, BK gets a mention in the movie. There is no branding for McDonalds on Speed Racer, though, Mcdonalds has the rights to sell Speed Racer toys with it’s Happy Meals.
Mattel is making a similar move by branding it’s Hot Wheels range with the Speed racer logo. General Mills will get a “Cheerio’s” Racing car. Yokohama Tires gave away Speed Racer key Cahisn and Posters at it’s paddock at the Toyota Long Beach Grand Prix. Nintendo give consumers a reason to buy the Nintendo Wii’s wheel Accessory and launches the Speed Racer Game.
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Technorati Tags: Speed Racer, Advertising, Marketing, Brands
ahh… they brand the movies and ruin them. The batman franchise was totally ruined so they could create ‘merchandise’ …. now they are forcing in products