Comments on: Starbucks’ New Retro Logo http://karim.co.za/blog/2008/04/17/starbucks%e2%80%99-new-retro-logo/ A Double Espresso in a Decaf World... Mon, 30 Jan 2012 15:54:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Muhammad http://karim.co.za/blog/2008/04/17/starbucks%e2%80%99-new-retro-logo/comment-page-1/#comment-12407 Muhammad Mon, 28 Apr 2008 11:42:34 +0000 http://karim.co.za/blog/2008/04/17/starbucks%e2%80%99-new-retro-logo/#comment-12407 Thanks for that RonBo, it really puts the new logo and the current one in context. Also it gives perspective into the reasons for for having two different logo's on their ranges. M. Thanks for that RonBo, it really puts the new logo and the current one in context. Also it gives perspective into the reasons for for having two different logo’s on their ranges.

M.

]]> By: RonBo http://karim.co.za/blog/2008/04/17/starbucks%e2%80%99-new-retro-logo/comment-page-1/#comment-12400 RonBo Sun, 27 Apr 2008 18:30:33 +0000 http://karim.co.za/blog/2008/04/17/starbucks%e2%80%99-new-retro-logo/#comment-12400 This (retro) logo also needs to be in use since their other version (from 1998) is now up for the 10 year renewal as a federal trademark. This is why we suddenly see this new version. They dont want others going anywhere near their original logo style. By placing the new retro logo on a brand extension will keep the mark in future use as a going trademark. Clever but essential. This (retro) logo also needs to be in use since their other version (from 1998) is now up for the 10 year renewal as a federal trademark. This is why we suddenly see this new version. They dont want others going anywhere near their original logo style. By placing the new retro logo on a brand extension will keep the mark in future use as a going trademark. Clever but essential.

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