What Marketers Do.
We’ve stopped selling products. We Sell Idea’s, We Sell Culture, We Sell Ideology.
Try to think exactly what you are buying into next time you feel like buying a really good looking pair of shoes, that cool car, that new watch and even mundane things like soup, soap, toothpaste.
A lot of thinking goes behind the brands and what they represent when they “interact” with the consumer in the kitchen, bathroom, wherever.
And if you have some guys name on your underwear right now, this message is especially for you.
Ask yourself.. “What the #$%^ have I bought into?”
How much will it cost to buy you out?
Technorati Tags: Marketing, Brands, Ideology, Culture, ideas
