Facebook Traffic Declines, But Time Spent Increases.

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Perhaps it’s application fatigue. Perhaps it’s incessant friend request. Perhaps it’s social media overload but according to Hitwise, traffic to Facebook is down 27 percent for the week ending February 23 from a high during the holidays.

Hitwise acknowledges this could be a seasonal trend citing traffic increases during both the Thanksgiving and Christmas breaks due to a significant portion of Facebook’s users (40 percent 18-24) being out of school and having more time to use the site.

Even with some decline, the average time spent on Face book has steadily increased from just under five seconds in February 2006 to 21 seconds in February 2008. Noting recent peaks in traffic coincide with less time spent on the site, Hitwise hypothesizes the traffic increases are coming from less active users. Link

Decline of Empires… I saw this coming, I guess the novelty has finally worn off and the people who were hard-core “facebookers” are still on it, addicted, but most people are realising that maybe, just maybe, this Facebook thing is taking up way too much time and besides, shouldn’t I actually be talking to the people I’m close too instead of just poking them and sending arb messages?

However, nobody can deny the power of Facebook in terms of joining people together, especially people you haven’t seen in Aaaages. But then again, after a certain amount of time you end up ignoring them on Facebook again anyway. Same social tendencies, different social platform, go figure.

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