The Worlds Loneliest Prada Store.
this is ‘prada marfa’, an unusual building located in the desert near marfa, texas on an otherwise desolate stretch of highway 90. behind the glass a selection of shoes and bags, presumably more expensive than the structure itself, have sat untouched since 2005.
very few people have ever been inside prada marfa and money has never been handed over inside the premises as it’s actually a spooky piece of art / clever promotional stunt erected by michael elmgreen and ingar dragset, 2 berlin artists seemingly intent on playing with the public’s minds.
from the artists…
‘..the combination of a vast, open desert landscape in an un-populated area and a luxury goods store is completely unthinkable. nature suits fashion as a visual backdrop, as one often sees in advertisement. the minimal, corporate prada design and the desolate surrounding ranch land make a great impression together, but simultaneously the two forces also render each other useless.’
